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Resolution
Resolution refers to the sharpness of your artwork, or the dots-per-inch. Those of you with digital cameras may have heard of the camera resolution in megapixels, monitor resolutions such as 1024x768; notations like this all refer to the number of dots making up a picture. Obviously a 4 inch square picture made up of 256 dots will be less sharp than one made up of 65,000.
Printers refer to resolution in dpi, or dots-per-inch. This is exactly as it is stated, the minimum number of dots per inch that your artwork can contain. We require artwork exactly at 300 dots per inch. Any lower and your quality will suffer. Any higher, and there will be interference problems with our platemaking equipment which is set to process your artwork at 300dpi.
Bleed
Bleed is the most important and least understood part of print artwork, and yet it is a very simple concept. When you have a stack of printed paper, it must be trimmed to size.
There MUST be 3mm bleed on each edge
The bleed exists for two reasons. As the cut aims for the exact trim edge, the cutter may move further out or in. If it moves out, if you do not have your background extending out into the lighter area, your document will end up with a blank edge and your design my look incorrect. If it moves in, any text that is close to the trim edge would be compromised or even cut off. Also, text right to the edge of the artwork looks odd in most cases. Keeping your text 3-5mm or more from the trim edge will keep your document neat.
Dimensions
You should send artwork to us as standard dimensions, plus 3mm bleed - on each side. So you add 6mm in total to each document dimension. So A4, which is 210 x 297mm, will be produced at 216 x 303mm
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Please Note: If the files we recieve are not the correct format, there maybe a delay in processing or processing will not be possible. Our staff will contact you if the artwork does not conform to standards. |
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